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“Townsend recently spoke at our first RRDC/FIA young drivers workshop and I am thrilled that he will be joining us again at our upcoming seminars. He is one of the best in the business at understanding and implementing the dynamics of sponsorship. The advice, direction and new ideas he presented were invaluable to our attendees and will certainly help them in achieving their goals in racing.”
 Bobby RahalPrincipal, Rahal Letterman Racing President, Road Racing Drivers Club (RRDC) “I have witnessed Townsend’s business savvy in his personal sponsorship efforts. He clearly understands what it takes to acquire sponsors and, as importantly, what it takes to keep them.” “I have dealt with Townsend on several occasions and have been impressed by his business etiquette and knowledge. He understands what it takes to put all the pieces together, substantiated by his personal success in racing.” “Townsend’s sponsorship workshops are so constructive we make them mandatory for our drivers. From the basics of acquiring and maintaining sponsorships to thinking outside the box, the knowledge and expertise he shares will go a long well in helping our drivers move up the racing ladder.” “Townsend gave a fantastic presentation to our young prospective drivers for the Volkswagen Jetta TDI Cup series for this year. I received numerous positive comments from the drivers, as well as their parents and guests. He really was able to give a passionate first person account of the trials and tribulations of what it takes to be a race car driver and seek funding in today’s society. It was a tremendous addition to our program to have him address our drivers.”  Clark CampbellMotorsport Manager Volkswagen of America Inc. “Townsend’s innovative approach and keen awareness of how our business operates really sets him apart.” “Townsend has always impressed me with his ability to make sponsors say YES.” "Once a race car driver recognizes that racing is a business, and is able to approach sponsorship as a business transaction, the chances for success increase. Townsend does a terrific job of communicating his passion and knowledge of racing and business, and his personal story inspires racers to listen. He then translates that passion and knowledge into a business concept that's spot on. He represents what a professional race car driver should be, and is willing to share his knowledge. An unusual combination!" |
“All drivers were evaluated through a variety of on- and off-track scenarios to establish skill level, potential, and overall ability. Following a collection of driving activities, physical fitness tests, media training, and an in-depth sponsorship workshop from Townsend Bell, who finished 4th in the 2009 Indianapolis 500, the final 25 drivers were chosen.”
- SOURCE Volkswagen of America, Inc.
Attendance at Bell’s sponsorship coaching workshops are mandatory in many racing series.
His personal sponsorship coaching service has grown to assist drivers in a wide variety of disciplines including two-wheels.