Townsend Bell Racing Townsend Bell Racing

Coaching Program




 The Townsend Bell Sponsorship Coaching program includes regular private coaching sessions. During these one-on-one meetings with Townsend, the focus will be on:
  • Marketing structure
    • Sales
    • Creative
    • Client Services
    • Public Relations
  • Identification of new sponsor opportunities
  • Understanding business-to-business trigger points
  • Custom tailoring of each proposal
  • Live delivery of “the pitch”
  • Deal-closing techniques
  • Ongoing support for your sponsorship initiatives with dedicated research, new lead generation and network introductions
Townsend is available on a daily basis for questions, evaluations, proposal and contract reviews.

Who Can Benefit

Drivers
Young drivers working their way up the ladder and established professionals looking to maximize their personal sponsorship portfolio.

Teams
Team owners and team marketing executives.

Sponsors
First-time and established sponsors looking to offset costs by leveraging vendor/customer relationships.

Tracks
Track owners and track executives.
 
Bell is part of a panel of industry experts that are speaking at RRDC/FIA Young Drivers Symposiums led by Rahal Letterman Racing team principal Bobby Rahal. The free workshops are designed to educate drivers in all aspects of their career – mental preparation, physical fitness, safety, integrated driving, sponsorship and marketing.



From left to right: Bobby Rahal, Jim Leo of PitFit Training, Bell, Dr. Stephen Olvey, Michael Zimicki of Sliderule Motorsport and Dr. Jacques Dallaire of Performance Prime.